The Soccer-Game Test
Word -of-mouith is the most effective marketing channel.
So that begs the question, is it easy for people to share your school or parish? Let's find out.
So that begs the question, is it easy for people to share your school or parish? Let's find out.
The Moment
Somebody's standing on the sideline at a soccer game. Somebody else, someone they actually trust, asks them about their parish or their school. They love the place. They reach for their phone to show it off.
They've got three things they could pull up: the website, the social media, or a video. When one of those three is strong, they tap it open and hand over the phone. When none of them are, the moment passes and nothing gets shared.
That's the top of the funnel: a phone, thirty seconds, and whatever happens to be loaded on it.
Most pastors, principals, and comms staff can tell you their Mass count or their enrollment numbers cold. Ask them if their website would survive that exact moment, and most genuinely don't know, because nobody's ever pointed a number at it.
So that's what the next 4 minutes are for.
They've got three things they could pull up: the website, the social media, or a video. When one of those three is strong, they tap it open and hand over the phone. When none of them are, the moment passes and nothing gets shared.
That's the top of the funnel: a phone, thirty seconds, and whatever happens to be loaded on it.
Most pastors, principals, and comms staff can tell you their Mass count or their enrollment numbers cold. Ask them if their website would survive that exact moment, and most genuinely don't know, because nobody's ever pointed a number at it.
So that's what the next 4 minutes are for.
The Soccer-Game Test
Picture the moment: someone asks about your parish or school, and you reach for your phone to show them something.
Your Shareability Score
0
Your score is the headline. The report I send you names your top 3 fixes, specific to your answers, and I write every one myself.
Tell me where to send it.
Got it. I read every submission myself, so your Shareability Report will land in your inbox that same day or the next business day.
That didn't go through on my end. Email me directly at dan@briefcase.marketing with your answers, or say hello, and I'll get your report to you personally.
Our name has a story.
Briefcase Marketing wasn’t founded
out of our love for briefcases.
We chose it because being brief means being unmistakably clear.
Our work is simple.
Help organizations communicate their value in a way that people immediately understand and act on.
If you want marketing that inspires action, we’re ready to help.
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