Your brand is your greatest unfair advantage.
You can have the best product, mission, or ministry in the world… but if people cannot remember you, you lose to someone less qualified who simply shows up better.
Branding is how you cut through the noise.
Branding is how you become memorable.
And yes – branding has a cost. But so does being ignored.
This guide will help you understand what branding costs, why it varies, and what level is right for you.
Why Branding Pricing Varies
Most Catholic-led businesses and organizations look more similar than they think.
Pull up three of your competitors’ websites and compare them to yours.
Same language.
Same colors.
Same layout.
Same calls to action.
If you had to strike out every generic phrase, would your website still exist?
Branding fixes that.
Pricing varies depending on:
- Whether you need a simple logo update or a complete identity
- How many audiences you must speak to
- Whether you need image direction, photography, or video
- How polished and distinctive you want your brand to feel
Branding is not just aesthetics.
Branding is distinctiveness + difference. These two forces determine whether people remember you and why they choose you.
Branding Tiers
These are the tiers we most often build for Catholic-led businesses, schools, parishes, ministries, and nonprofits.
Tier 1: Logo Refresh
$2,500 to $4,000
This is for organizations that simply need a clean, modern refinement of what they already have.
You’re a fit for this range if:
- Your logo feels outdated
- You want updated fonts and a modern color palette
- You don’t need a full identity or brand messaging system
A logo refresh gives you confidence without reinventing your entire brand.
Tier 2: Essential Brand Kit
$4,000 to $7,000
This tier gives you a professional, cohesive visual identity that works across print, web, and signage. More than a logo but not a full identity overhaul.
Includes:
- New or refined logo
- Color palette
- Typography system
- Basic brand guide with usage rules
- Simple visual direction
This tier is ideal if you want to look polished, trustworthy, and consistent everywhere without needing a large, complex system.
Tier 3: Full Brand Identity (Most Common)
$7,000 to $10,000+
This is the full system.
The complete identity.
The clarity, distinctiveness, and beauty that set you apart for years to come.
Includes:
- Full logo system (primary, secondary, icons, marks)
- Tagline options
- Color palette and typography system
- Detailed brand guidelines
- Image direction
- Photography session (optional)
- Short promotional video (optional)
- Rollout support for signs, print materials, and digital assets
This tier is for organizations ready to show up with clarity, confidence, and beauty.
Because beauty matters.
It shapes people.
It elevates the soul.
And yes, it increases trust and conversion.
You are not competing in a world that naturally chooses beauty.
You are fighting utilitarianism.
A great brand is how you win that fight.
Branding Examples
“Is branding really worth it?”
Here’s what we’ve learned from working with Catholic organizations:
Branding compounds.
It improves:
- Hiring (people want to be part of something meaningful)
- Marketing (your message becomes memorable)
- Sales (people understand your value faster)
- Pricing (your value becomes defensible)
- Strategy (decisions become clearer)
Branding is expensive.
But is it as expensive as leaving growth on the table year after year?
Difference matters.
Distinctiveness matters.
Beauty matters.
So How Much Will Your Branding Cost?
Most Catholic-led organizations fall between $3,000 and $8,000.
If you only need a logo refresh: $2,500 to $4,000
If you need a full identity: $6,000 to $10,000+
The best way to get an exact number is simple:
Schedule a call
We will walk through your goals and give you a clear recommendation.
