A great website is more than design.
It’s strategy, messaging, structure, creativity, and technical precision working together to move people toward the next step.
When you hire Briefcase, you’re not buying “pages.”
You’re investing in a complete system built around clarity and action.
Here’s what that includes.
Discovery and Strategy
Every project begins with a conversation.
We get to know your organization, your audience, the problems you solve, and what makes your Catholic-led business unique. From there, we plan your sitemap, navigation, and user flow so people always know exactly where to go and what to do.
This is where we lay the groundwork for a website that’s beautiful and purposeful.
Complete Website Copywriting
Writing is the hardest part of building a website, and it’s the main reason DIY sites fall flat.
Instead of asking you to stare at a blank document, we interview you, extract the most important pieces of your story, and write clear, concise messaging that helps people understand your value immediately.
We write your homepage, your service or program pages, your story, your calls to action – everything. You approve the copy, as we design around it.
Great design amplifies good copy. It cannot replace it.
Custom Homepage Design
We design a custom homepage that reflects your brand, your tone, and the experience you want people to have. This becomes the foundation for the rest of the site.
Most clients see this first design and say some version of:
“This finally feels like us.”
That’s the goal. A website you’re proud to share.
Interior Page Templates and Design System
Instead of designing dozens of pages individually, we create a set of page layouts that keep your entire site clean, consistent, and easy to navigate. This includes service pages, program or ministry pages, staff pages, blog articles, landing pages, and anything else you need.
It makes the site coherent and easy for you to update later.
Full Website Development in WordPress
We build every site in WordPress using Bricks Builder. It’s lightweight, fast, clean, and future-proof.
Your site loads quickly, looks polished, and avoids the bloated code that slows down a lot of templated sites.
We do not use Wix, Squarespace, or cookie-cutter WordPress themes.
Mobile Optimization
Your audience will visit your site from phones more than anything else.
We design and test your site across mobile, tablet, and desktop so your content is effortless to read on any device.
SEO Foundations
Every site includes proper page titles, meta descriptions, clean headings, image alt text, optimized URLs, and fast load speeds. We also set indexing settings correctly and give you a proper SEO foundation. You can build on it over time, without starting from scratch.
Forms, Integrations, and Functionality
We set up your contact forms, email signups, calendars, payment or donation links, or any basic integrations you need. If your organization uses a CRM, we connect forms when possible or advise on the best workflow.
Creative Direction and Image Selection
We help you choose the right images, colors, icons, and visuals so your site feels cohesive and professional. If you need photography or video, we offer that as an add-on—we’ll guide you through everything.
Speed, Performance, and Technical Optimization
We optimize your site for speed with clean code, caching, compressed images, and lightweight layouts. Fast websites rank better, convert better, and feel better to your users.
Analytics and Conversion Tracking
We install Google Analytics, set up event tracking, and configure the basics so you know what’s happening on your site – what people click, how long they stay, and which pages drive action.
Testing and Launch Support
Before launch, we thoroughly test your site on all major devices and browsers. We fix anything that doesn’t behave perfectly. Then we handle the launch process for you—DNS, hosting, redirects—everything.
You don’t have to worry about anything technical.
Training and Handoff
After launch, you get training on how to make updates, plus video walkthroughs. You’ll know exactly how your site works and how to make changes. If you want ongoing help, we also offer maintenance plans.
Add-Ons Available If You Need Them
Some organizations need more than a website.
If you do, we also offer:
- Branding and logo design
- Photography and video
- Google and Meta ad management
- Advanced integrations and multi-site setups
We quote these separately.
In Summary
A Briefcase website includes everything needed to create something you’re proud of. Something clear, simple, modern, and built to inspire action.
Not a template.
Not a drag-and-drop experiment.
A complete, custom-built piece of marketing that finally reflects the quality of your work.
