Right before Christmas, a Catholic institute called me.
They had a grant and a March deadline.
What they didn’t have was a brand.
The Mary, Mother of the Good Shepherd Institute is launching undergraduate-level courses on Sacred Scripture, Trinity, Christology, and moral theology. All without the financial or time commitments required for formal undergraduate study.
They needed to look like what they are: substantive, credible, faithfully Catholic.
Not your mom’s church Bible study.
The brand is done. Website is next.
By March, they’ll launch looking like the real deal.
