Your mission is sacred. Your message is powerful. But if your website isn’t helping donors engage, you could be leaving critical support on the table. Let’s fix that.
1. Create a Clear Call to Action
Every visitor should know exactly what to do next. Place a bold, irresistible “Donate” button on every page. Position it prominently, use action-oriented language like “Support Our Mission,” and make sure it’s impossible to miss.
2. Tell Your Story
People give when they feel connected. Use videos, images, and testimonials to show how your ministry changes lives. Let your impact be the reason they click “donate.”
3. Make Giving Easy
The fewer clicks, the better. Streamline your donation process by removing unnecessary steps. Mobile-friendly forms are a must.
4. Show Results
Post updates about how donations make a difference. Highlight lives changed, events held, or milestones reached. This builds trust and inspires recurring giving.
5. Engage Beyond the Ask
Offer free resources or a newsletter to keep supporters informed and connected to your work. Donors who feel valued are more likely to give again.
Donor engagement starts with clarity and connection. Is your website ready to inspire generosity?
