Sts. Peter & Paul School
Before & After
Why Briefcase Marketing?
Sts. Peter and Paul School was looking for a partner who could provide them with a foundation to build their marketing off of for years to come.
The Challenge
Their existing website was tied into the parish’s website and contained nothing else but facts and updates about the school. There was no messaging framework or clear visual identity established.
The Strategy
Messaging Development: We created clear and compelling messaging that could be used not just on their new website, but across all their marketing channels.
Website Redesign: Using their updated brand standards, we created them a site that is built to get prospective parents to schedule a tour.
Visual Refresh: Showing the smiling and happy faces of students was a key part of the website redesign. We sent out a photographer to take both stock and candid photos of their current students to use on the site.
Website Launched
June 2025
Success Achieved
Sts. Peter and Paul’s new website now serves as a true extension of their mission, to give children a strong start in a faith-filled environment.
With their messaging, website and visual media in place, they now have a marketing foundation that they can build off of for years to come.
Client Testimonial
Happy Client
I’ve known Dan since 2019, he’s a hardworking marketing professional. Does a great job for our CU and the non-profits. Highly recommended!!!
T.J. Dotson
Branch Community Manager
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