St. Francis Xavier Parish & School
St. Francis Xavier partnered with us to rewrite and redesign their parish, school, and athletics websites.
The Challenge.
All three websites were OLD. Outdated, archaic, ugly, there was a lot of adjectives that could've been used to describe them.
No unified brand voice, no clear user flow, and no visual identity tied the parish, school, and athletics together.
No unified brand voice, no clear user flow, and no visual identity tied the parish, school, and athletics together.
Our Role.
We started with message clarity, building a cohesive story across all three sites that reflected their Catholic identity and commitment to excellence.
Then, we created them a pairsh, school and athletics sites. These were built with action in mind. Scheduling a tour. Donating to the parish. Enrolling in CYO sports.
The Results.
St. Francis Xavier now has a suite of websites that reflect the quality and character of their community.
- School tours increased as prospective families better understand the value of Catholic education.
– Parishioner engagement grew, with easier access to events, sacraments, and ministries.
– Staff and volunteers save time now that content is organized, clear, and easy to update.
- School tours increased as prospective families better understand the value of Catholic education.
– Parishioner engagement grew, with easier access to events, sacraments, and ministries.
– Staff and volunteers save time now that content is organized, clear, and easy to update.
Photography
Showing the smiling and happy faces of students and parishioners was a key part of the website redesign, so we sent a photographer to take photos of their church and school.
View More Projects From Our Team
Our name has a story.
Briefcase Marketing wasn’t founded
out of our love for briefcases.
We chose it because being brief means being unmistakably clear.
Our work is simple.
Help Catholic-led organizations communicate their value in a way that people immediately understand and act on.
If you want marketing that inspires action, we’re ready to help.
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