UMW Catholic Campus Ministry
Their old website didn’t reflect the joyful community and authentic formation happening on campus.
If nothing changed, they would continue missing opportunities to reach students who were actively searching for something more.
The Challenge.
The ministry’s previous website focused heavily on announcements and logistics.
It didn’t capture the life and warmth of the community or inspire students to get involved.
It didn’t capture the life and warmth of the community or inspire students to get involved.
Our Role.
We wrote and designed them a site that radiated joy.
During discovery, we learned students often shared their struggles openly. Instead of repeating those pain points, we shaped the copy around what students would experience - community, purpose, and joy in Christ.
We incorporated real photos and videos throughout the site, highlighting friendships, prayer, and campus life. With permission, we added student testimonials, complete with names, faces, and graduation years across key pages.
During discovery, we learned students often shared their struggles openly. Instead of repeating those pain points, we shaped the copy around what students would experience - community, purpose, and joy in Christ.
We incorporated real photos and videos throughout the site, highlighting friendships, prayer, and campus life. With permission, we added student testimonials, complete with names, faces, and graduation years across key pages.
The Results.
The new site feels alive, welcoming, and grounded in joy. It invites students in rather than talking at them.
What stood out most wasn’t the design or layout, it was the decision to lead with hope instead of hardship.
Catholic websites don’t need to echo every struggle. They need to offer a place of light.
What stood out most wasn’t the design or layout, it was the decision to lead with hope instead of hardship.
Catholic websites don’t need to echo every struggle. They need to offer a place of light.
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Our name has a story.
Briefcase Marketing wasn’t founded
out of our love for briefcases.
We chose it because being brief means being unmistakably clear.
Our work is simple.
Help Catholic-led organizations communicate their value in a way that people immediately understand and act on.
If you want marketing that inspires action, we’re ready to help.
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