Doyle Medical

Doyle Medical sought to modernize its digital presence to better reflect its commitment to compassionate service and to streamline the user experience for clients seeking medical supplies. Recognizing the need for a website that conveyed trust and ease of access, Doyle Medical partnered with Briefcase Marketing to revamp its messaging and website.

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Before & After

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Why Briefcase Marketing?

Doyle Medical was investing in Facebook ads but wasn’t seeing results.

When users clicked through, the website didn’t clearly explain who they served or how to take the next step. Without a strong foundation, their ad spend wasn’t converting.

So before running ads, we focused on fixing what mattered most — their website.

The Challenge

Their old site lacked clarity and structure. Visitors were unsure what Doyle Medical offered, who it was for, or how to move forward. The brand’s warmth and compassion weren’t being reflected online.

The Strategy

We completely rewrote and redesigned their website to build trust and create a clear path for visitors.

1. Clear Positioning
We reframed their message to show empathy for healthcare providers and families while highlighting Doyle Medical’s expertise. The copy positioned them as a trusted guide, not just a supplier.

2. Defined Next Steps
Every page now directs users toward a clear action — whether it’s contacting the team, requesting a quote, or exploring specific products.

3. Live Chat Integration
To serve visitors who had questions or weren’t ready to commit, we added a live chat feature, giving real-time access to help and improving engagement.