Doyle Medical

Doyle Medical sought to modernize its digital presence to better reflect its commitment to compassionate service and to streamline the user experience for clients seeking medical supplies. Recognizing the need for a website that conveyed trust and ease of access, Doyle Medical partnered with Briefcase Marketing to revamp its messaging and website.

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Before & After

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Why Briefcase Marketing?

Doyle Medical was looking for a Catholic partner who could help them grow their business with a website that showcased their compelling services.

The Challenge

Their existing website was functional but lacked any sort of messaging that connected emotionally with visitors. They wanted to make sure they showed up organically in the four states (Ohio, Kentucky, Pennsylvania, New York) they provided services in. We also had to navigate HIPPA compliance when creating the site.

The Strategy

Messaging Development: Crafted clear and empathetic messaging that highlighted Doyle Medical’s dedication to providing comfort and dignity through reliable personal care solutions.

Website Redesign: Developed a user-friendly website structure and installed a live chat that allowed clients to easily find and request the products and services they needed. We also created specific SEO pages for the states they serve.

Visual Refresh: Implemented a clean and modern design aesthetic that reflected the professionalism and warmth of Doyle Medical’s services.