Why Briefcase Marketing
Dr. Theresa is a Catholic NFP doctor with deep expertise in NaProTECHNOLOGY and the Creighton Model. Her small three-person practice served families with compassion and skill, but the website wasn’t bringing in new patients.
People were searching for Catholic NFP doctors in her area, but LaSalette Healthcare wasn’t showing up anywhere online. No visibility meant no new patients.
After seeing our work with other Catholic businesses, she reached out to rebuild her website from the ground up and create a stronger online presence.
The Challenge
LaSalette’s old website looked fine on the surface but failed in two key ways:
It didn’t appear in search results for relevant local terms like “Catholic NFP doctor” or “NaProTECHNOLOGY specialist.”
It didn’t clearly communicate the unique value of her faith-based medical approach.
The practice needed a website that both attracted new patients through search and converted visitors into consultations.
The Strategy
We started from scratch. The goal was to create a website that reflected LaSalette Healthcare’s mission and connected emotionally with prospective patients.
Our approach included:
Highlighting Dr. Theresa’s expertise in NFP, NaProTECHNOLOGY, and pediatric care
Writing copy that clearly communicates her Catholic, patient-centered approach
Designing a modern, easy-to-navigate layout with clear calls to action on every page
Implementing strong SEO fundamentals including on-page optimization, improved site structure, and faster load speed
Website Launched
April 2023
Site Visitors
2,294 website visitors in 2 months
Leads Generated
6 (First 2 months)
Success Achieved!
After launching the new website, LaSalette Healthcare saw measurable results within months:
– Ranks 1st or 2nd for key local search terms related to Catholic NFP and NaProTECHNOLOGY
– 2,294 website visitors within the first two months
– Dozens of new patient inquires in the first year
Over the past year, the website has continued to generate consistent leads directly from Google search, helping LaSalette Healthcare grow its patient base without relying on paid ads.
More Related Projects
