A Brief Blog
Some things to help you. Some company updates. Some miscellaneous tidbits. All written clearly and concisely for your reading pleasure.

Catholic Branding
February 23, 2026
by Dan Fuerst
Right before Christmas, a Catholic institute called me. They had a grant and a March deadline. What they didn’t have ...

Improving a Google Ads conversion rate from 6% to 13%
February 23, 2026
by Dan Fuerst
A credit union’s Google ads were converting at 6%. They’d been burning money on clicks from people who couldn’t qualify ...

Why all the smells and bells?
February 21, 2026
by Dan Fuerst
“Why was this oil not sold for three hundred days’ wages and given to the poor?” Catholic churches still face ...

The oldest parish in the Diocese asked me to update their marketing.
February 20, 2026
by Dan Fuerst
The oldest parish in the Diocese of Cleveland asked me to update their marketing. I found 1 massive issue we ...

Creating “An Irresistibly Catholic Education”
February 19, 2026
by Dan Fuerst
A Catholic school asked us to make a video about their education. When I looked at their marketing, I couldn’t ...

Congratulations to the Winner of the Free Website Giveaway
October 7, 2025
by Dan Fuerst
And the winner of the Free Website Giveaway is… Sacraments for Seniors!After interviewing the top 5 applicants – here’s why ...

I Need a Website for My Parish. Here’s What to Do.
September 23, 2025
by Dan Fuerst
Why Your Parish Website Matters If you are saying, “I need a website for my parish,” you are not alone. ...
Google Ads for Catholic Organizations
March 25, 2025
by Dan Fuerst
Did you know that over 63% of clicks from Google Ads go to the top three paid ads? For Catholic ...

5 Secular Commercials That Catholics Can Appreciate
February 5, 2025
by Dan Fuerst
Great storytelling has the power to move the heart, stir the imagination, and—even without explicit religious language—point us toward transcendent ...

How to Use Social Media and Your Website Together to Grow Your Mission
January 17, 2025
by Dan Fuerst
Social media creates buzz, and your website closes the deal. Here’s how to make them work together: 1. Link Social ...

The Top 3 Mistakes Catholic Organizations Make With Their Websites (and How to Fix Them)
January 3, 2025
by Dan Fuerst
Your website is more than a digital brochure—it’s your first impression. Avoid these common pitfalls that can turn visitors away: ...

How to Create a Ministry Website That Attracts and Inspires Young Adults
December 18, 2024
by Dan Fuerst
Young adults are the future of the Church, and your website can play a pivotal role in drawing them closer. ...

5 Ways Catholic Organizations Can Boost Donor Engagement Through Their Website
December 4, 2024
by Dan Fuerst
Your mission is sacred. Your message is powerful. But if your website isn’t helping donors engage, you could be leaving ...

5 Ways to Build a Website That Connects and Converts for Catholic Organizations
January 18, 2023
by Dan Fuerst
1. Clarity is Key Your visitors should immediately understand who you are, what you do, and why it matters. Clear ...

How to Create a Website Header That Captivates Catholic Audiences
October 28, 2022
by Dan Fuerst
Your website header is prime real estate—it’s the first thing visitors see and your chance to make a powerful first ...
Our name has a story.
Briefcase Marketing wasn’t founded
out of our love for briefcases.
We chose it because being brief means being unmistakably clear.
Our work is simple.
Help Catholic-led organizations communicate their value in a way that people immediately understand and act on.
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