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Capture interest with powerful lead generators.

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Launch a website that converts visitors into customers like never before.

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Website Header – StoryBrand Website Tip #1

Website Header Example - Briefcase Marketing

The header is the very top of your website and the first thing people will see. This
section introduces you to your customer and must explain what you offer, how
people can get it, and how it will make their lives better. People don’t read websites,
they scan them, so keep the text minimal.


  1. Clearly communicate what you offer
  2. Explain how your product or service will make your customer’s
  3. life better
  4. Make it easy for you customer to purchase your product or service
  5. Display photos depicting the aspirational success of your character

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