Borromeo Seminary

Borromeo Seminary is the Diocese of Cleveland’s college seminary, one of a small number left in the country, where men discern the priesthood while earning their undergraduate degree at John Carroll University. Briefcase Marketing built the seminary a new website from the ground up: new brand identity, full copywriting, and a custom design meant to run on its own.

https://borromeoseminary.org/

The Challenge.

The old site had gone quiet. About four years back, the team scrubbed it down to a static page and mostly stopped touching it. The logo on file was 130 by 128 pixels, no brand kit behind it, no style guide. The navigation still carried a bunch of old links.

There's also the name problem. Search "Borromeo Seminary" and Philadelphia's St. Charles Borromeo Seminary comes up as easily as Cleveland's, and the confusion runs both directions: mail meant for Philadelphia regularly lands at the seminary's door in Wickliffe instead.

The seminary was direct about one more thing walking into this project. They told us upfront they didn't have staff to update a site regularly, and that had to shape the entire build.

Our Role.

We took that constraint as the design brief itself. We named the actual audience, discerners first, parents of discerners second, faculty third, and kept the build small: Home, Formation, and Academics from the original discovery scope, with an About page added along the way.

The nav also carries a Donate link, but that one points straight out to the Diocese Foundation rather than to a page we built. History moved off the homepage onto its own page. The virtual tour got cut. Anything that needed regular tending got routed somewhere already built for it. Donations go straight to the Diocese Foundation's existing priestly endowment fund instead of a payment system the seminary would have to run themselves, the same reasoning Fr. Andrew Turner gave us: centralize the giving instead of paying for another transaction site.

The brand palette comes off the seminary's own crest, since no brand kit ever existed to work from. And the SEO is built specifically around "Borromeo Seminary Cleveland," so search finally tells the two seminaries apart.

The Results.

Borromeo Seminary launched on August 18, timed ahead of the seminary's new parent orientation.

Reviewing the near finished site in Basecamp, Fr. Andrew Turner put it plainly: "The Borromeo site is looking fresh, engaging, and new!"

      EXCELLENT  
   Based on 20 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Katie Wayner 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dan and his team bring professionalism and creativity to all they do. They are a true pleasure to work with. Dan is clearly knowledgeable in all things marketing. He is receptive to feedback, accessible for questions, and provides thorough answers in a timely matter. He communicates every step of the process. Dan and his team are committed to creating nothing but superior products. Our ministry highly recommends their services!
  
 
      Posted on Google  
   
   Patricia Daoust 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dan has been a pleasure to work with.  The website he developed for our nonprofit is both well organized and creative.  He helped us develop our own ideas and added creative visuals to present these ideas. We believe that this website will be a powerful tool for both education and inspiration!
  
 
      Posted on Google  
   
   Danene Beal 
 
 
 
 Trustindex verifies that the original source of the review is Google. The launch of the new website brings a refreshing and modern update that gives our school community a user-friendly experience with a clean and organized design. The layout balances fresh visuals with clear functionality, giving the site both energy and purpose. It’s a strong step forward in ensuring our families and prospective families feel connected, informed, and supported.
  
 
      Posted on Google  
   
   Kimberly Turner 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great attention to detail and easy to work with.  Our website is wonderful and we have received many compliments!
  
 
      Posted on Google  
   
   Cheyenne Blanchette 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dan was awesome and very helpful! Working with him was a pleasure!
  
 
      Posted on Google  
   
   Maria Wancata 
 
 
 
 Trustindex verifies that the original source of the review is Google. Briefcase Marketing made a confusing yet essential process for any business/organization incredibly smooth! The BM team was great to work with and accessible for communication and good at teaching our team on how to use the new website. I highly recommend using Briefcase Marketing!
  
 
      Posted on Google  
   
   CL 
 
 
 
 Trustindex verifies that the original source of the review is Google. It's always a pleasure to work with Briefcase Marketing! Dan's creativity and insight into reaching your target market are truly exceptional. His innovative strategies and keen understanding of market trends make a significant impact. His professionalism, dedication, and attention to detail make every project a success. He is extremely responsive and easy to work with. I highly recommend Briefcase Marketing for anyone looking to elevate their brand and achieve outstanding results.
  
 
      Posted on Google  
   
   Marc Andreozzi 
 
 
 
 Trustindex verifies that the original source of the review is Google. Briefcase Marketing did a fantastic job in helping with my needs. They provided high quality work and friendly service with a very fast turnaround time.
  
 
      Posted on Google  
   
   Rafe Lewis 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dan was awesome throughout the entire process. He met with my team at all stages, and was readily available after our site was launched with any questions we had.
  
 
      Posted on Google  
   
   John Trabbic 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great company. Dan is gifted in his work and always quick to respond whenever we are in need. Highly recommend!