LaSalette Healthcare

Dr. Theresa is a Catholic NFP doctor with deep expertise in NaProTECHNOLOGY and the Creighton Model. Her small three-person practice served families with compassion and skill, but the website wasn’t bringing in new patients.

The Challenge.

LaSalette’s old website looked fine on the surface but failed in two key ways: It didn’t appear in search results for relevant local terms like “Catholic NFP doctor” or “NaProTECHNOLOGY specialist.” And it didn’t clearly communicate the unique value of her faith-based medical approach.

The practice needed a website that both attracted new patients through search and converted visitors into consultations.

Our Role.

Our approach included  highlighting Dr. Theresa’s expertise in NFP, NaProTECHNOLOGY, and pediatric care as well as clearly communicating her Catholic, patient-centered approach.

We gave the site design a modern, easy-to-navigate layout with clear calls to action on every page. 

The site also has strong SEO fundamentals including on-page optimization, improved structure, and faster load speed.

The Results.

After launching the new website, LaSalette Healthcare saw measurable results within months. She ranks 1st or 2nd for key local search terms related to Catholic NFP and NaProTECHNOLOGY and received 2,294 website visitors within the first two months.

Dozens of new patient inquired about her services in the first year and the website has continued to generate consistent leads directly from Google search.
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Katie Wayner
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Dan and his team bring professionalism and creativity to all they do. They are a true pleasure to work with. Dan is clearly knowledgeable in all things marketing. He is receptive to feedback, accessible for questions, and provides thorough answers in a timely matter. He communicates every step of the process. Dan and his team are committed to creating nothing but superior products. Our ministry highly recommends their services!
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Patricia Daoust
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Dan has been a pleasure to work with. The website he developed for our nonprofit is both well organized and creative. He helped us develop our own ideas and added creative visuals to present these ideas. We believe that this website will be a powerful tool for both education and inspiration!
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Danene Beal
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The launch of the new website brings a refreshing and modern update that gives our school community a user-friendly experience with a clean and organized design. The layout balances fresh visuals with clear functionality, giving the site both energy and purpose. It’s a strong step forward in ensuring our families and prospective families feel connected, informed, and supported.
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Kimberly Turner
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Great attention to detail and easy to work with. Our website is wonderful and we have received many compliments!
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Cheyenne Blanchette
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Dan was awesome and very helpful! Working with him was a pleasure!
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Maria Wancata
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Briefcase Marketing made a confusing yet essential process for any business/organization incredibly smooth! The BM team was great to work with and accessible for communication and good at teaching our team on how to use the new website. I highly recommend using Briefcase Marketing!
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CL profile picture
CL
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It's always a pleasure to work with Briefcase Marketing! Dan's creativity and insight into reaching your target market are truly exceptional. His innovative strategies and keen understanding of market trends make a significant impact. His professionalism, dedication, and attention to detail make every project a success. He is extremely responsive and easy to work with. I highly recommend Briefcase Marketing for anyone looking to elevate their brand and achieve outstanding results.
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Marc Andreozzi
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Briefcase Marketing did a fantastic job in helping with my needs. They provided high quality work and friendly service with a very fast turnaround time.
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Rafe Lewis
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Dan was awesome throughout the entire process. He met with my team at all stages, and was readily available after our site was launched with any questions we had.
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John Trabbic
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Great company. Dan is gifted in his work and always quick to respond whenever we are in need. Highly recommend!

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