Margi Ruiz Coaching
Margi Ruiz empowers women to live the radiant life God planned for them. She needed a website that would help her connect with those women and invite them into her coaching programs.
There was just one problem — she didn’t have a website yet.
The Challenge.
Margi’s audience is primarily empty-nester moms - women who have spent years caring for their families and now find themselves wondering what comes next.
She needed a website that spoke directly to them, one that captured both the emotional and spiritual transformation her coaching provides.
She needed a website that spoke directly to them, one that captured both the emotional and spiritual transformation her coaching provides.
Our Role.
We completely rewrote and redesigned their website.
We started by diving deep into her coaching process to understand the transformation she offers. The copy was written to mirror her audience’s inner dialogue.
Using her existing logo and brand colors, we built a bright, uplifting design. We filled the site with imagery of joyful, faith-filled women. Testimonials were placed throughout the site to establish credibility, and we integrated her podcast and promotional pop-ups to grow her audience.
Using her existing logo and brand colors, we built a bright, uplifting design. We filled the site with imagery of joyful, faith-filled women. Testimonials were placed throughout the site to establish credibility, and we integrated her podcast and promotional pop-ups to grow her audience.
The Results.
Within weeks, Margi began seeing engagement. Hundreds of qualified visitors per month exploring her content and joining her coaching funnel.
Her new website connects deeply with the women she’s called to serve.
Her new website connects deeply with the women she’s called to serve.

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Our name has a story.
Briefcase Marketing wasn’t founded
out of our love for briefcases.
We chose it because being brief means being unmistakably clear.
Our work is simple.
Help Catholic-led organizations communicate their value in a way that people immediately understand and act on.
If you want marketing that inspires action, we’re ready to help.
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