Slaking Thirsts Podcast

Slaking Thirsts is a Catholic podcast featuring Fr. Patrick Schultz and Fr. Ryan Mann. Their homilies and talks help listeners unveil the living Christ. From 2021 to 2026, Briefcase Marketing managed the podcast.

The Challenge.

The content was (is) excellent. Fr. Patrick and Fr. Ryan are gifted preachers, and listeners kept coming back.

But with over a million listens and no content organization, people kept saying the same thing: "Please categorize the talks… it's hard to find what we want." Homilies. Parish missions. Talks for men. Talks for women. It was all mixed together with no clear way to browse. The priests had the content. They just didn't have a home for it.

Our Role.

We took over podcast management in 2021 and built the infrastructure to help Slaking Thirsts grow. That meant standardizing naming conventions so listeners could quickly decide if an episode was for them. It meant creating a new podcast logo and artwork. It meant adding custom tags so every RSS feed recognized the content correctly. And it meant building a website with automatically updating playlists, clear navigation, and branding that matched the podcast identity.

The Results.

Slaking Thirsts grew from 68,391 listeners in 2020 to 605,657 listeners in 2023 - an 8x increase over three years, with more than 1.3 million total listens.

The website now organizes years of content into searchable categories: Homilies, Parish Missions & Retreat Talks, Growing in Your Faith, Men's Ministry, and Women's Ministry. Listeners can find exactly what they're looking for, and the priests can focus on what they do best - preaching.

      EXCELLENT  
   Based on 20 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Katie Wayner 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dan and his team bring professionalism and creativity to all they do. They are a true pleasure to work with. Dan is clearly knowledgeable in all things marketing. He is receptive to feedback, accessible for questions, and provides thorough answers in a timely matter. He communicates every step of the process. Dan and his team are committed to creating nothing but superior products. Our ministry highly recommends their services!
  
 
      Posted on Google  
   
   Patricia Daoust 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dan has been a pleasure to work with.  The website he developed for our nonprofit is both well organized and creative.  He helped us develop our own ideas and added creative visuals to present these ideas. We believe that this website will be a powerful tool for both education and inspiration!
  
 
      Posted on Google  
   
   Danene Beal 
 
 
 
 Trustindex verifies that the original source of the review is Google. The launch of the new website brings a refreshing and modern update that gives our school community a user-friendly experience with a clean and organized design. The layout balances fresh visuals with clear functionality, giving the site both energy and purpose. It’s a strong step forward in ensuring our families and prospective families feel connected, informed, and supported.
  
 
      Posted on Google  
   
   Kimberly Turner 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great attention to detail and easy to work with.  Our website is wonderful and we have received many compliments!
  
 
      Posted on Google  
   
   Cheyenne Blanchette 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dan was awesome and very helpful! Working with him was a pleasure!
  
 
      Posted on Google  
   
   Maria Wancata 
 
 
 
 Trustindex verifies that the original source of the review is Google. Briefcase Marketing made a confusing yet essential process for any business/organization incredibly smooth! The BM team was great to work with and accessible for communication and good at teaching our team on how to use the new website. I highly recommend using Briefcase Marketing!
  
 
      Posted on Google  
   
   CL 
 
 
 
 Trustindex verifies that the original source of the review is Google. It's always a pleasure to work with Briefcase Marketing! Dan's creativity and insight into reaching your target market are truly exceptional. His innovative strategies and keen understanding of market trends make a significant impact. His professionalism, dedication, and attention to detail make every project a success. He is extremely responsive and easy to work with. I highly recommend Briefcase Marketing for anyone looking to elevate their brand and achieve outstanding results.
  
 
      Posted on Google  
   
   Marc Andreozzi 
 
 
 
 Trustindex verifies that the original source of the review is Google. Briefcase Marketing did a fantastic job in helping with my needs. They provided high quality work and friendly service with a very fast turnaround time.
  
 
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   Rafe Lewis 
 
 
 
 Trustindex verifies that the original source of the review is Google. Dan was awesome throughout the entire process. He met with my team at all stages, and was readily available after our site was launched with any questions we had.
  
 
      Posted on Google  
   
   John Trabbic 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great company. Dan is gifted in his work and always quick to respond whenever we are in need. Highly recommend!

What We Built Behind the Scenes

We standardized every episode title so listeners could scan and decide quickly instead of guessing what a talk was about. We added custom RSS tags so the podcast displayed correctly on Apple Podcasts, Spotify, and everywhere else.

We also created dedicated playlists organized by topic (Homilies, Parish Missions, Men’s Ministry, Women’s Ministry, Growing in Your Faith) so people could browse instead of scrolling through hundreds of episodes. Then we built a website that pulls in new episodes automatically. No manual updates. The priests record, we upload, and the site stays current.

The result: 8x listener growth, five organized content categories, and zero daily effort required from Fr. Patrick or Fr. Ryan.