St. John Cantius
After over $1M+ in renovations, and not satisfied with what they were hearing from other potential vendors, St. John Cantius partnered with Briefcase Marketing.
A plan was formed to breathe new life into their website visually and showcase the beauty of their church.
The Challenge.
St. John Cantius had an old website that desperately needed an update.
Their church is one of the most beautiful in the area and they wanted to capitalize on that.
The messaging also needed to be clarified so that it sold the parish as a new home for potential parishioners.
Their church is one of the most beautiful in the area and they wanted to capitalize on that.
The messaging also needed to be clarified so that it sold the parish as a new home for potential parishioners.
Our Role.
We led a comprehensive discovery process to identify messaging and visuals that would resonate emotionally potential parishioners.
Reorganizing the website’s navigation to made it easier to use; also adding CTA buttons all throughout the website so that prospective parishioners could get in touch from any page.
Reorganizing the website’s navigation to made it easier to use; also adding CTA buttons all throughout the website so that prospective parishioners could get in touch from any page.
The Results.
The redesigned website clearly displays the beauty of the parish and guides visitors to become a parishioner.
By attracting more traffic, engaging visitors for longer periods, and increasing conversions, St. John Cantius strengthened its online presence and achieved their goal of showcasing their beautiful church.
By attracting more traffic, engaging visitors for longer periods, and increasing conversions, St. John Cantius strengthened its online presence and achieved their goal of showcasing their beautiful church.
Photography
Known for being one of the most beautiful churches in Cleveland, we provided a professional photographer to capture the beauty of it all. These photos were used across all marketing material, including the new website.
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Our name has a story.
Briefcase Marketing wasn’t founded
out of our love for briefcases.
We chose it because being brief means being unmistakably clear.
Our work is simple.
Help Catholic-led organizations communicate their value in a way that people immediately understand and act on.
If you want marketing that inspires action, we’re ready to help.
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