The Ignite Conference had been scheduled, and a website had been created, but the Ignite Team lacked expertise in video editing. They recognized the importance of visually engaging content to generate interest and drive attendance for their conference. To overcome this challenge, they turned to Briefcase Marketing to edit promotional videos and capture the essence of the conference through a comprehensive event montage.

Briefcase Marketing identified the key themes and design elements that reflected the foundation of the Ignite Conference. Leveraging this understanding, the strategy involved editing branded promotional videos that effectively communicated the mission and value of the conference, enticing potential attendees.

Furthermore, Briefcase Marketing provided on-site video coverage of the actual conference, capturing key moments and compiling them into a dynamic event montage that would serve as valuable marketing material for future events.

The branded promotional videos generated significant interest, resulting in over 200 attendees at the very first Ignite Conference. The event montage video captured the key conference moments and will serve as a powerful marketing tool for future events, with the expectation of even higher attendance numbers.